SICCARO was founded in 2013 by Lissen Marschall in Danmark.

The company (established in 2013) name, Siccaro (pronounced to rhyme with fi-ga-ro), loosely translates from Latin as ‘to dry’ – a function shared by many of Siccaro’s products, whether used by dogs or horses.

The product name was inspired by the problem it solved: WetDog also reduces the pungent smell of wet dogs.